Quantum Leap MasterClass

Key Points

Podcasts are a rapidly growing channel for finding, building, and reaching a significant audience in a cost-effective, scalable way.

Two ways for content experts to take advantage of this emerging channel:

  1. Host a podcast
  2. Guest for podcasts

In 2020, the difference between podcast that are operated by media companies and corporations became even more evident. Three categories have resulted:

A. Corporate – every major news outlet has multiple podcasts with commercial sponsors and significant audiences. Examples of corporate podcasts: NYT, WSJ, CNN, ABC, CBS, NBC, FOX, PBS, LA Times, Washington Post, and more.

B. Professional – Individual brands across a broad spectrum of categories are emerging, from Comedy (e.g, Joe Rogan, host of The Joe Rogan Show), to Everyday Hacks (Tim Ferriss, host of The Tim Ferriss Show) to Small Business (e.g. Pat Flynn, host of Smart Passive Income) to Motivation (e,g, Tony Robbins, host of The Tony Robbins Show).

C. Amateur – Anyone with a laptop can host a podcast, risking only time, minimal capital, and reputation.

Download and Print Your Workbook

If a printer is not handy, you can use the workbook as a guide and write on a pad of paper or in an online Word Processing document.

Link to workbook

Podcast Trends

Getting Started With a Podcast

Audio Interview Snippets

Ep.252 – How Harvey Mackay threw in a twist

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Ep.222 – Ryder Carroll explains how hard it was to get started.

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Media Page Exemplars

  • Ep.256 Megan McNealy, author of Re-invent the Wheel – media page
  • Ep. 253 – Mike Huggins, author of Going Om! – media page

Build Your List with Offers

  • Ep.250 – Stu Heinke, author of Get the Meeting!: An Illustrative Contact Marketing Playbook > Offer

Custom Research

Feedback from the Masterclass

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