Top 10 Insights on Aligning Your Mission with Sales

Highlights

Lisa Earle McLeod is the global expert in bringing purpose to life for sales-driven organizations and author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

She worked with leaders at organizations like LinkedIn, Kaiser Permanente, PACCAR, Roche, and Salesforce, and these insights on aligning your mission with sales are from our interview: Ep277, My Quest for the Best, the podcast for ambitious small business leaders.

Solve the root problem with an eye to the future.
Whether you’re officially in sales, or you’re trying to win the hearts and minds of your team, there’s more pressure than ever to perform.
Understanding how the deal benefited the customer gives you a story and model you can use for your own prospects.
Make a point to spotlight great discovery conversations, compelling presentations, and excellent strategic thinking.
A better plan is to reward both performance and positive sales behaviors that eventually drive sales, such as living the values and customer retention.
Now is the time to align every facet of your business around improving the customer’s condition.
Analyze any procedural changes from the lens of your customers – not just your own operations.
Armed with the knowledge about your customers, you can reconfigure your offerings to become immediately relevant.
Use your voice to amplify the business you want to succeed.
Whether you’re officially in sales, or you’re trying to win the hearts and minds of your team, there’s more pressure than ever to perform.

Visit My Quest for the Best, the podcast for ambitious small business leaders, for the full interview and more bonus materials!